7 Sales-Boosting Website Design Tips You Can Implement Now

Published Sep 02, 22
5 min read

How to Increase Online Sales: The Complete Checklist - CXL



Amazon’s mobile site is an excellent example of how mobile ecommerce can (and arguably should) be done, but you don’t need Amazon’s resources to create a compelling, user-friendly experience for visitors on mobile. Navigation and user experience are among the most crucial elements of a well-designed, highly optimized mobile experience.

Sadly, the customer experience typically ends for many businesses when they’ve finally got their hands on a customer’s money. This is a terrible mistake for customer retention. To increase sales volume online, make sure you have a thoughtful, considerate, genuinely useful follow-up procedure in place for new customers. As a hardcore computer geek, I’m always ordering stuff from – replacement parts, new components, and other deliciously geeky stuff.

Whenever I place an order, I receive detailed summaries of my purchase (including vital tracking information so I can hit “Refresh” on the order page to see where my stuff is), as well as customer service information, links to relevant products I might be interested in, and all sorts of other resources.

Talk to them on social media (more on this shortly). Send them a thoughtful, useful follow-up email with incentives to buy from you again. However you do it, make your customers feel like the precious little snowflakes they are – think relationships, not transactions. Far too many companies lose sales and waste time by focusing on themselves.

12 Powerful Business Tips to Increase Your Sales in 2022

Why you need dominate the top of google to get more salesPut Your Bet on Influencer Marketing for More Web Traffic and Sales

This is why your value proposition should take center stage in all your marketing communications and site content. Essentially, your value proposition is the primary reason customers should buy from you, not your competitors, and the promise of the value prospects will receive by investing in whatever you’re selling. Value propositions can be broken down into three main areas: How your product/service will solve customers’ problems The specific benefits your product/service offers Why customers should buy from you and not a competing company When you break down a value proposition into these three components, it becomes easy to see why these elements should inform virtually everything about your marketing messaging and site content, from the copy on your homepage to the content of your email marketing campaigns.

25 Ways to Increase Online SalesHow To Increase Online Sales for Your Website Exposure Ninja

Is the value proposition immediately obvious? If not, it’s time to go back to the drawing board. Everything your prospects see should tie back to your value proposition in one way or another. The greater the perceived value you can create surrounding your products or services, the more sales you’ll make.

However, the language you use in your campaigns can have a tremendous impact on your conversion rates (and, therefore, your sales), so my fourth tip is to use “the voice of the customer” in your campaigns – but what does this mean? The voice of the customer is a market research technique that aligns copy with the needs, wants, pain points, expectations, and aversions of the consumer being targeted by that particular messaging.

To learn more about how to incorporate this into your own campaigns, check out this post on the voice of the customer. Sometimes, it feels as though you’re doing everything right, only to see your conversion rates hovering somewhere between “miserable” and “pathetic.” Oftentimes, this isn’t anything to do with the messaging or positioning of your ads (though it pays to look at this closely), but rather a misunderstanding of when and where conversions are happening.

How Can a Website Impact Your Business... - Captivate Designs

Active engagement with prospects via social media is overlooked as a potential sales tool by far too many businesses because it is perceived as having a negligible impact on actual sales – when in fact this is one of the best ways you can increase brand awareness, customer satisfaction, and sales.

Remarketing is a complex, nuanced topic with unique considerations depending on whether you’re remarketing with paid search or paid social, so check out The Complete Guide to Ad, Words Remarketing Best Practices and The Ridiculously Awesome Guide to Facebook Remarketing. Try these 25 tactics to start closing more sales online: Use Remarketing to Close Way More Deals Actually Talk to Your Prospects on Social Media Pinpoint Your Best Attribution and Conversion Paths Use the Voice of the Customer for More Resonant Ad Campaigns Nail Your Value Proposition – And Make It Immediately Obvious Impress New Customers with an Amazing Follow-Up Email Grow Online Sales with Mobile Optimization Add an Opt-In Pop-Up Offer to Push Them Over the Edge Implement Tiered Pricing Create and Target Detailed Buyer Personas Give Away As Much As You Possibly Can for Free Answer Every Question and Address Every Objection in Your Copy Keep Messaging Consistent Across Campaigns and Your Site Give Gmail Ads a Try Get Rid of Your Landing Pages Invest in Quality Product Images Provide as Many Payment Options as Possible Reduce Friction in the Checkout Process Target Lookalike Audiences on Facebook Offer Fewer Choices Offer a Bulletproof Money-Back Guarantee Create a Sense of Urgency Show Off Customer Testimonials and Trust Signals Get More Ad Clicks with Ad Extensions Be Honest in Your Sales Copy .

As we navigate the COVID-19 pandemic, everyone who can is working from home. That’s why there’s In this digital era, ecommerce has become the most preferred shopping method for many people. The tr If you want to build a better and more efficient sales function, you and your team might need a litt .

There isn’t any research to show that it increases sales, and there’s quite a bit of evidence to demonstrate that it actually confuses customers and drives them away. When Siemens tested their rotating carousel, because the image changed too quickly. Thankfully, this was only a test, and we can learn from the lesson of Siemens.

Navigation

Home